#MusicOfTT: An APDP showcase scheduled at Kaiso Blues

The Trinidad and Tobago Music Company Limited (MUSICTT) will host #MusicOfTT, an Artiste Portfolio Development Programme Showcase on January 19th, 2019, at Kaiso Blues Café on Wrightson Road, Port of Spain.

In December 2017, 10 budding singers were chosen from over 100 applicants to be a part of MUSICTT’s Artist Portfolio Development Programme (APDP). Among the artistes that applied, Daniel Griffith, Donald Job, Keoné, Renuka, Xavier Edwardz, Candice Caton, Shannon Z Francois, Voice Queen, DEZii and Chinaka were evaluated via a Showcase and were considered to be tip-of-the-spear for export-readiness. It was also identified that they needed specific capacity development in areas such as music business, entertainment law, brand and marketing development, music business, knowing how to monetize music to complement their raw talents.
"MusicTT has been amazing! Under the APDP programme I've done vocal classes, music theory classes, networked with entertainment lawyers, local and international producers, photographers, branding experts and international music executives. They're really trying to do as much as they can in the grand scheme of things by helping to educate artistes on the business of music and helping them and others to see the potential music has to be an income generator for our economy. I'm really glad I got to have this experience." - Daniel Griffith, Artiste.
Now, with the first cohort coming to a close after 9 months of training, the 10 artistes are set to perform at a special showcase where two (2) of the ten acts are set to move forward into the second phase of the APDP. In the weeks leading up to the showcase, the 10 artistes were evaluated by an independent panel of Music professionals who then picked the 2 final acts who will move on to join the second cohort of the APDP. Panelists included:

  • [b]Jean Michel Gibert[/b], a Music and Film specialist with over 25 years of experience in developing and promoting the music of Trinidad and Tobago and the Caribbean, in the local, regional and international market. He holds a Diploma from Hautes Etudes Commerciales (HEC), France. Jean Michel Gibertis the world manager of Calypso Rose and the business consultant for Machel Montano for Continental Europe (Universal France), for Bunji (RCA/VP) and Fayann (VP).
  • [b]Simon Baptiste [/b]the (CEO) of Question Mark Entertainment (QME) who helped to shape the careers of dozens of talented acts over the last decade, including Kes the Band, Rikki Jai, Maximus Dan, and Tessanne Chin, to name a few.
  • [b]Ken Holder, p[/b]roducer with nineteen (19) years of professional experience in the Music Business. Shoroc Production is a music production company geared towards the development of Artists.
  • [b]Akua Leith[/b], Conductor, Arranger, Musician, Composer and Fulbright fellow. He has an impressive number of accolades under his belt but most notably for his work as the Artistic Director of the National Steel Symphony Orchestra (NSSO) and his arranging capabilities for steel orchestras and the local Panorama competitions. As a performer, Mr. Leith has toured extensively while promoting the national instrument of Trinidad and Tobago. He has participated in tours throughout Europe, Asia, North America, Central America, South America and the Caribbean.

“These 10 artistes have been working so very hard at their craft and have certainly developed quite a bit during such a short period of time. I'm so happy to see so many of them releasing singles, representing T&T on regional and international stages, performing more frequently and sharing the knowledge.
They identified that understanding key business values and best practices as it relates to treating with the music industry was vital for them at this stage in their career as an artist. We hope that they continue to soar and break barriers and be the best that they can be,” says Melissa Jimenez, General Manager MUSICTT.

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